We build for small teams and solo founders. That decides who we listen to, and it shapes every product on this site.
Big-company software does not fit
Most business software is designed for a company with departments. It assumes one person to set it up, another to train everyone, and a meeting to approve the budget.
A team of four has none of that. They need the tool to work this afternoon. Every hour spent on setup is an hour taken from their own product.
What we aim for instead
We try to hold every product to a few rules. You can start alone, without talking to anyone. The product is useful on the first day. It does one job well. When something breaks, a person answers.
None of this is new. It is hard to keep up as a product grows, and most products let it go.
Why this group
We are a small company ourselves. We know what a small team's day looks like, because ours looks the same.
